This is not how it is done!

Throughout this year my husband and I have been members of Weight Watchers.  We both have the app on our phones and have been tracking what we eat and activity.  It has worked well for both of us and we have lost many pounds and both of us feel much better with the weight loss. 

So recently amid great fanfare, Weight Watchers launched their new web site and app for their members.  The goal is to push people toward healthier eating and lifestyles.  The new Smart Points plan incorporates healthy eating, sensible portions of food, increased activity and holistic approaches to living better.  Fine, fine, fine. 

Unfortunately whatever company Weight Watchers used to redesign their web site and apps somehow did not get the message.  They launched a web site and new apps that are clunky, not customer friendly, not easy to use and seem to crash easily and often.  The new system was launched around Thanksgiving and is still not working well. 

I easily admit that I am a digital immigrant.  Luckily I teach at a college and have many students who are willing to kindly step in and help me when I come across technology that is new to me.  Yet even my best digital native cannot help the crappy launch of the new Weight Watchers tools. 

You do not treat your current, loyal customers the way we have been treated by Weight Watchers.  Weight Watchers own technology people do not know how the tools are to work.  We keep getting messages that the site is down and they are "working tirelessly" to get it back up again.  Weight loss tools that worked well are now gone, replaced with "cutting edge technology" that does not work and is not user friendly. 

In addition they designed the tools for iPhones (even so they still do not work) and forgot that many users have Andriod phones. 

Shame, Shame, Shame!  Weight Watchers you were sold a bill of goods by whoever designed your tools.  They do not work and I have not seen any results of your "around the clock" efforts to make them better. 

I may be a digital immigrant but this is not the way to treat your members and customers!